Storytelling / Visual identity / Illustrations / Merch design
Osom Running Club is a vibrant running community nestled in Madrid, Spain, born from the visionary spirit of 'Osom' café. It stands as a testament to the joy of running together and bonding over post-run coffee and brunch sessions.
We embarked on crafting a visual identity that encapsulated the club's essence and mirrored its deep love for running. Employing vibrant, dynamic colors, we conceptualized a logo radiating with energy and movement. To breathe life into this narrative, we curated a collection of distinctive illustrated characters embodying various runner archetypes and their unique stories. These characters stand as the club's signature visual representation, showcased across diverse promotional materials and merchandise. We amplified the brand's impact with a compelling visual identity that resonates with its athletic vigor and strong sense of camaraderie.
We embarked on crafting a visual identity that encapsulated the club's essence and mirrored its deep love for running. Employing vibrant, dynamic colors, we conceptualized a logo radiating with energy and movement. To breathe life into this narrative, we curated a collection of distinctive illustrated characters embodying various runner archetypes and their unique stories. These characters stand as the club's signature visual representation, showcased across diverse promotional materials and merchandise. We amplified the brand's impact with a compelling visual identity that resonates with its athletic vigor and strong sense of camaraderie.
